Wells Fargo Web Site Ranked No. 1 For Online ‘Mortgage Experience’

Wells Fargo & Company’s ( Web site was recently ranked by Change Sciences Group, a national research firm, as No. 1 in overall online mortgage experience – specifically for helping people learn the basics of home buying, determining whether refinancing is worthwhile, choosing the right loan, learning how to apply for a loan online and finding a loan officer.

“Recognizing that buying a home can be an intimidating experience, we work hard at making the process simple and comfortable for customers,” said Cara Heiden, Wells Fargo Home Mortgage division president of National Consumer and Institutional Lending. “Connecting with our customers through the channel that works best for them is our first priority. We have a nationwide network of more than 10,000 home mortgage consultants, a 24-hour phone option and an easy-to-use Internet site. That’s what has made us the leading retail mortgage lender the past 14 years running.” ¹

Change Sciences also reported that the Wells Fargo Web site is: the best at providing a first impression that meets the common needs of customers and making it possible for consumers to find loans tailored to their situation; successful at meeting the needs of both the home buyer and individuals who want to refinance; the only site among those reviewed by Change Sciences that had alerts for both interest rates and home prices; and one of the top three sites that required less data entry, clicking, reading and scrolling, as well as minimizing unanswered questions.

“As the first financial services company to provide online access to accounts, we’re very pleased to be recognized by Change Sciences as providing a top online mortgage experience,” said Jim Smith, executive vice president of Wells Fargo’s Internet Channel & Products. Read more at wellsfargo.com